The Narrative Communications Project: Takeaway Findings on a Message-Framing Approach

This brief summarizes key findings of the Narrative Communications Project sponsored by the David and Lucile Packard Foundation. This communications capacity-building grant project aimed to help state-based advocates build consensus more effectively and promote children's health insurance coverage and coverage expansion. The brief reveals lessons for advocates, communicators, and funders in the value of message framing and an advocacy strategy rooted in a positive, "glass-half-full" approach as well as investment in continuous, real-time communications and technical assistance.