Communications Strategies for Children's Coverage Advocacy During ACA Implementation
Insuring America's Children: States Leading the Way Research Brief #2
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Associated Project
Insuring America's Children
Prepared for:
The David and Lucile Packard Foundation
Colorado Health Foundation
Key Findings
Key Findings:
- Highlighting the benefits of covering two generations, both children and their parents, and connecting children’s well-being to state economic security can help keep children’s coverage on crowded policy and implementation agendas.
- Children’s advocacy organizations may need to communicate with a range of audiences over the course of a policy’s lifecycle. At times, indirect communications channels may be more effective than direct ones, depending on an advocacy organization’s relationship with its intended audiences.
- Children’s advocacy organizations should strive to be fact-based and solution-focused and share their expertise with stakeholders.
This issue brief is the second in a series that describes the experiences of the David and Lucile Packard Foundation’s state-based Finish Line grantees in 2014, a critical year for Affordable Care Act (ACA) implementation. The brief highlights the communications strategies that the grantees in Colorado, Ohio, and Wisconsin are using to keep children’s health coverage on their state’s policy agendas. The brief highlights lessons for children’s advocacy organizations in other states.
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