Reducing the Health System’s Greenhouse Gas Emissions: Key Messages to Catalyze Climate Action

State Medicaid programs are well positioned to play a leading role in fostering the reduction of the health system’s harmful greenhouse gas emissions. Strategic messaging is critical to communicating this opportunity and making a compelling case for change among key decision-makers, including Medicaid colleagues and leaders, other state agencies, providers, and policymakers. This video shares sample messaging and communication approaches that state Medicaid agency staff can use to appeal to their peers and partners and pave the way for a more sustainable and resilient health system. The examples in this video can be tailored to resonate with different audiences and what they care about most, and each message can be used across multiple modes of communication – whether verbally in meetings or presentations, or written in emails, memos, or proposals.

A full transcript of all audio and displayed text is available here.

The message samples shared in this video are available here. This messaging document is designed to be used as a companion piece to the video, and it is recommended that you reference both simultaneously.